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Associate in the Intellectual Property Practice at the Delhi - NCR Office of Cyril Amarchand Mangaldas. Sanya can be reached at sanya.rizvi@cyrilshroff.com.

The importance of brand strategy and management for large family businesses

In today’s highly competitive business landscape, a robust brand strategy is crucial for any organisation, especially large conglomerates that bear a family name. A well-defined brand strategy can not only establish a strong market presence, it can also mitigate potential conflicts, ensure consistency, and protect the brand’s legacy.Continue Reading The importance of brand strategy and management for large family businesses