Until death do us part’ - Can a celebrity’s publicity rights be inherited

After a while you learn that privacy is something you can sell, but you can’t buy it back.”

-Bob Dylan.

Every celebrity possesses a universal and intangible asset – their public image. They spend years cultivating it and protect it fiercely. Like a game of chess, every public interaction becomes a calculated move. However, can this ‘asset’ be inherited?
Continue Reading ‘Until death do us part’: Can a celebrity’s publicity rights be inherited?